The purpose of this study is to find a various kinds of methodologies and city image making endeavors by analyzing main strategies of 30 cities. In this research, the way of using and marketing city image was investigated through the case studies. Also this research started from the point of view in which the city image affects the development and growth of the city. By comparison and analysis, 4 categories of city image enhancing strategies were drawn out. 4 categories were city brand marketing, festivals and events, landscape control, and creative city development. Improvement direction for the 4 categories was suggested for the better city image making and enhancing the city development.