The purpose of this study is to investigate the patterns of change in spatial characteristics and the survival probability and factors influencing survival of businesses within the Insa-dong district planning area and cultural district management plan area. Method: The first step involves using text mining to compare spatial characteristics over time and to identify when the sense of place changed. Subsequently, the study compares the survival rates before and after the change in the sense of place, across different types of businesses, and examines survival rates in the district planning area, cultural district area, and other areas. Moreover, a Cox proportional hazards model analysis is conducted for the overall area and by specific districts. Result: The findings reveal how changes in visitor experiences and it influenced with implementation of urban plan in Insa-dong. Comparing survival rates across districts, areas managed under both district-level planning and cultural zone management show higher survival rates. Additionally, controlling land use changes emerges as an effective regulatory measure against commercialization, as quantitatively confirmed through district-level planning.This research contributes by proposing a systematic method for analyzing the regulatory factors of District Unit Plan using survival analysis.